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Blog Entry: " Svetlana Kuznetsova has a different look than most tennis players. And it's not just all the tattoos. In a tennis world dominated by the bright colors of Nike and Adidas  Wholesale Detroit Pistons Jersey  , as well as new fashion entrants like Uniqlo, Kuznetsova has taken a risk with her clothing sponsor — a Chinese company called Qiaodan which has been at the center of a high-profile trademark dispute. As Chinese sportswear companies seek to grow their brands in a crowded domestic marketplace, they've spent years chasing big-name foreign athletes with lucrative sponsorship deals, namely basketball players.   Russia's Svetlana Kuznetsova makes a forehand return to Serbia's Jelena Jankovic during their third round match at the Australian Open tennis championships in Melbourne, Australia, Friday, Jan. 20  Wholesale Denver Nuggets Jersey  , 2017. (AP PhotoKin Cheung) Li Ning started the trend by signing Shaquille O'Neal in 2006 and now has Dwyane Wade of the Chicago Bulls on its roster. The Chinese sportswear brand Anta, meanwhile, has signed Klay Thompson of the Golden State Warriors, and Peak sponsors Dwight Howard of the Atlanta Hawks. But in tennis, Chinese companies have made fewer inroads, especially among top players. One exception is Kuznetsova's deal with Qiaodan, which began in 2013 when the Russian player's agent received an offer from an unfamiliar brand. ""I said  Wholesale Dallas Mavericks Jersey  , 'What's the company'? And he didn't remember the name,"" Kuznetsova said after her third-round win over Jelena Jankovic at the Australian Open on Friday. ""I said, 'OK, let them send me some samples to see.' I cannot sign with somebody who I have no idea, to see what quality, because I want to look good."" When the samples arrived, she was impressed the company had made a special logo for her — her initials with a butterfly. The two-time Grand Slam titlist was coming off an injury-plagued year and her ranking had dipped outside the top 70. And the butterfly was meant to symbolize a rebirth — Qiaodan's belief that she'd revive her career. ""I thought it's really special and they will ... treat me special  Wholesale Cleveland Cavaliers Jersey  ,"" she said. Kuznetsova may not at the time have heard of Qiaodan, but the company was well known to a certain basketball legend — Michael Jordan. In 2012, Jordan filed suit against Qiaodan over a trademark dispute, claiming the company had profited from using the Mandarin transliteration of his name. Jordan has been known by the Chinese characters for ""Qiaodan"" since he gained popularity in the mid-1980s. In a surprise verdict, China's highest court partially sided with Jordan last month, saying he owns the rights to the Chinese characters for Qiaodan. The company, however  Wholesale Chicago Bulls Jersey  , was permitted to use the Romanized spelling of the name. In a statement after the ruling, the company defended its actions but said it would respect the court's decision. The case now closed, Qiaodan is refocusing its attention on its domestic business and Kuznetsova, its most high-profile foreign athlete. One perk of the partnership, Kuznetsova said, is she can collaborate with Qiaodan's designers on the outfits she wears on court. ""She will tell us she wants some kind of design and also the colors and materials,"" Vivienne Wang  Wholesale Charlotte Hornets Jersey  , a sports marketing sponsorship supervisor at the company, said by telephone from China. ""We'll also have some special designs — T-shirts for her fans, coaches and family."" Some designs are more successful than others, such as the one she's wearing at the Australian Open, a gray and yellow outfit with rows of small holes cut in the skirt. But to Kuznetsova, what's important is she looks like no none of the other players. ""I love the collection for this year,"" she said. " " Comic Stephen Colbert Comic Stephen Colbert will succeed TV icon David Letterman as host of the ""Late Show"" next year  Wholesale Brooklyn Nets Jersey  , CBS said on Thursday, the latest move in a changing of America's late-night old guard. The announcement came after Letterman said he will step down next year, and follows the departure of rival veteran Jay Leno as host of ""The Tonight Show."" Colbert, 49, who has presented the award-winning The Colbert Report satirical show since 2005, paid tribute to Letterman as a model that other late-night hosts look up to. ""Simply being a guest on David Letterman's show has been a highlight of my career,"" he said. ""I never dreamed that I would follow in his footsteps  Wholesale Boston Celtics Jersey  , though everyone in late night follows Dave's lead. ""I'm thrilled and grateful that CBS chose me. Now, if you'll excuse me, I have to go grind a gap in my front teeth,"" he said, referring to Letterman's gap-toothed smile. Letterman, 66, a pillar of American late-night TV talk shows  Wholesale Atlanta Hawks Jersey  , announced last week that he will leave his ""Late Show"" studio at CBS next year after a 22-year run. Colbert -- who got into hot water recently over offensive language about Asian Americans -- has agreed to a five-year deal with CBS, starting after Letterman stands down some time in 2015. ""Stephen Colbert is one of the most inventive and respected forces on television,"" said CBS boss Leslie Moonves. ""David Letterman's legacy and accomplishments are an incredible source of pride for all of us here, and today's announcement speaks to our commitment of upholding what he established for CBS in late night."" Before launching The Colbert Report, Colbert spent eight years as a correspondent on Comedy Central's ""The Daily Show"" with Jon Stewart, which has won 19 Primetime Emmy awards. On The Colbert Report, which has won four Primetime Emmys  Wholesale Authentic Basketball Jerseys  , Colbert plays a parody of an ultra-conservative talk show host, although he himself is widely perceived as liberal. Right-wing radio host Rush Limbaugh lambasted CBS's decision to put Colbert in charge of a US media-cultural institution. 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