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Blog Entry: Sina senior vice president Wei Jianglei speaks at the “2016 Rio Olympics Strategic Plan” launch ceremony Wednesday  Nike Air Max 2018 Womens Sale  , December 9, 2015. December 9, 2015–BEIJING, CHINA– The booming sound of Brazilian drums filled the halls of China’s iconic “Bird’s Nest” Olympic Stadium yesterday as Sina (NASDAQ:SINA), along with its subsidiaries, microblogging website Sina Weibo (NASDAQ: WB), and Sina Sports  Nike Air Max 2017 Womens Sale  , officially launched its “2016 Rio Olympics Strategic Plan” to an audience that included Chinese Olympic team members and famous Chinese entertainers. Over the years, Sina has built a reputation as the preferred online destination in Chinafor Olympic coverage. Sina served as thesole official Chinese online media partner for the 2000 Sydney Olympics, and at the 2012 London Olympics was the official Chinese online media partner for the Chinese Olympic Committee. Building off of this rich history, at the press conference, Sina and its Olympic partners introduced how they will develop an extensive range of coverage of the Olympics through an impressive line-up of online and offline activities, unique in-game coverage and analysis, as well as provide opportunities for fans to interact directly with Olympic athletes. Sina Presents Exclusive  Nike Air Max 95 Womens Sale  , In-Depth Content Leading up to and during the Olympics, Sina will provide timely updates, exclusive interviews, and in-depth Olympic commentary to its hundreds of millions of users across its comprehensive media platform, including Sina News, Sina Weibo, and Sina Sports. Sina will leverage its full suite of mobile applications  Nike Air Max 90 Womens Sale  , including the Sina Sports mobile site, Sina Sports APP, and Sina News APP, to give fans the most updated coverage and exclusive behind-the-scenes content with Olympic athletes. Sina has secured an impressive line-up of Chinese Olympic stars that will provide exclusive content to Sina Sports and interact with fans during the 2016 Rio Games. Two-time Olympic gold-medal badminton player Lin Dan, as well as Olympic women’s volleyball legend-turned-coach Lang Ping will serve as official Sina Sports Olympic Ambassadors. Sina Sports also secured strategic cooperation with multiplenational sports bureaus, becoming the official online media partner for nine of China’s national Olympic teams: women’s volleyball, wrestling  Nike Air Max Womens Sale  , weightlifting, judo, fencing, cycling, equestrian, triathlon, and the modern pentathlon. Through the partnership  Air Max 2018 Womens Sale  , athletes will share their perspectives and game recapwithSina every day of the competition, including giving exciting post-game interviews after medal and championship rounds. On top of all that, Sina has assembled a top-notch group of commentators made up of over 20 former Chinese Olympic greats and world champions to provide comprehensive commentating and analysis throughout the Games. The online platform has also secured a line-up of expert sports columnists and commentators from around China to facilitate in-game commentary, post-game analysis and talk shows, and other original programming to deepen the Olympic experience for users. As China’s largest microblogging platform, Sina Weibo gives Sina a huge edge in coverage of the Olympics. Over 70% of national team members are active on Sina Weibo, including over 200 Chinese sports stars  Air Max 2017 Womens Sale  , as well as over 1000 foreign sports stars. Throughout the Olympics, Sina will take advantage of Weibo interaction to give users unparalleled first-hand access to what is happening in Rio from the perspectives of athletes from around the world. In additional to original programming, Sina has entered into strategic cooperation with Agence France-Presse, Reuters, Associated Press, Laureus World Sports and the European News Agency. These partnerships will add greatly to the coverage and content offering available to Chinese fans to ensure they receive a comprehensive, “all-access pass” to the Rio Olympics. Exciting Fan Engagement Activities Building Momentum to Rio 2016 Sina believes that it is crucial to give fans the opportunity to play the games themselves. Leading up to the Olympics  Air Max 95 Womens Sale  , Sina will host a total of 100 “The Road to Rio” running competitions throughout China, as well as a national 3-on-3 basketball tournament dubbed “The Gold Medal Tournament.” For “The Road to Rio,” participants will not only get the chance to be coached by expert running instructors, but select runners and overall champions will win a trip to Athens, Greece to experience first-hand the route of the world’s first ever marathon.In the 3-on-3“Gold Medal Tournament,” teams will compete for lucrative cash prizes; in addition, the overall champions along with one lucky drawing winner will get a free trip to Rio to see the Olympics for themselves. Through Sina Weibo  Air Max 90 Womens Sale  , users will not just passively watch the games, but they will truly be able to discuss and interact throughout the competition. Sina Weibo has created a special information portal specifically for the Olympics to coordinate content sharing from over 310,000 media sources and over 150,000 verified Weibo users. Various hashtags will be created to link sports fans together in conversations with their favorite Olympic athletes and teams. Furthermore, Sina Weibo will enlist Olympic athletes to issue special, personalized greetings digitally through what is known in China as “red envelopes.” Sina, together with Sina Weibo and Sina Sports  Air Max Womens Sale  , has created an extremely-user friendly platform for the Olympics that encourages wide participation. Important Olympic moments, event results, statistics, etc., will be pushed directly to users as they happen. Users will also be able to compete against each other through interactive games, such as guessing event results and testing their Olympic knowledge. 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